Fraudcaster
A person that attempts to earn a living by making things up on the internet, usually with a donate button. A commercialised form of attention seeking, made possible by modern internet technology.
I'm pretty sure your guru is really just a fraudcaster.
fraudcasting
defined in relation to the Fox news channel by buzzflash briefly as: '...a Racist Network that is the Unofficial Propaganda Voice of the Neo-Confederacy Movement', but can be used to describe other biased news broadcasters.
Did you catch that blatant fraudcasting on the 10 o'clock last night?