god smile

A smile that has the ability to grab the attention of everyone in the room

In Desert Bluffs, Night Vale, the surrounding desert, and the other desert that seems to exist in an alternate dimension, the Smiling God takes the form of a living light, brighter than the sun, whose rays seem to turn everything translucent. According to Cecil, it spreads "not always as light at all," but with the same malicious intent - implying that StrexCorp itself is a facet of the entity.