Goin' John Mayer
To once having pretty good alternative music, but for no apparent reason just start making slow acoustic crap that no one likes. Includes making generic music videos of just sitting on a stool playing a guitar, and walking around a bit, with no destination in mind.
"Well one likes the music I'm playing, I'm Goin' John Mayer! People will have to like my music then!"
"Yea I doubt that."
"Yea I doubt that."