hatepaigning
A PR practice which makes use of social media to promote a blog/service/book/site by intentionally posting inflammatory content that is likely to be shared and reblogged by the public out of rage against the content creator, which, in turn funnels the public to the content creator's social media pages, and making a relatively unknown person suddenly well-known (if hated) and by extension promotes the whatever unrelated product.
Quin Woodward Pu overreacted to a break-up text by sending the guy's sexts to his boss and showing the screenshots online. She washatepaigning for her vapid and narcissistic books because her father didn't want to pay for her condo anymore.