hatescroll

Scrolling through a social media app and looking at posts that you hate because you hate them.

Usage note: hatescrolling is distinct from enjoying a guilty pleasure, wherein you like something despite its obvious badness. A hatescrolled social media account or app is one the viewer genuinely despises but cannot stop scrolling. This could be because it is so "important" they feel they have to because it has enough promise that they hope it gets better, because it's so well-crafted in its terribleness that the badness itself is noteworthy, or because they enjoy the adrenaline that pure revulsion can bring. Whatever the reason, the hatescroller can't look away from the trainwreck.

Frequently hatescrolled accounts might include wanna-be hipster accounts, celebrities (for example: Kim Kardashian's Instagram), or politicians (for example: Donald Trump's Twitter).