hick-clique
A clique of hicks, the social affiliates therein having a "more-rugged-than-thou" outlook on life, perhaps out of spite for all those who embrace and/or appreciate opulence and who refuse to allow themselves to become assimilated into closed-minded and culturally intolerant lifestyles.
Stay away from the lame hick-cliques, and you'll make lots of cool friends who tend to admire you for who you are.