anti-rap
Anti-rap is a sub genre of rap music that often utilizes elements of comedy and self deprecating humor. Anti-rap tends to acknowledge the fact that it flys in the face of traditional rap conventions. Anti-rap tends to target an audience that wouldn't normally listen to rap music while still managing to appeal to regular listeners of the genre.
Lil Dickey and the Lonely Island are two of the most recognizable Anti-rap artists.