Iacocca Cola
The carbonated beverage of choice for Chrysler owners, especially those who favor semi-vintage vehicles produced during Lee's period as "top dog", comprising the late 70's through the early 90's.
Good ol' L.I. is really gettin' up in years now... I wonder if they'll keep bottling the tasty Iacocca Cola after he finally passes (think, the "fighting nun" toy fitted with Margaret Thatcher's doll-head that came out after she got ousted as P.M.; they stopped making the dolls since Maggie was no longer politically-popular, and created the fighting nun toy merely to utilize the untold thousands of doll-heads that they'd made in her likeness).