Terra incognita
A latin term that literally means "unknown land".
In the beginning online dating was terra incognita, something yet to be explored . . .
Target Incognita
When you are trying to find a specific item in a Target but do not know where that item is stocked. The portion of the store which you do not know is Target Incognita.
“They just remodeled the store and moved everything, now everything is Target Incognita”
Incognita
The female word for incognito where one's goal is to be annonymous online.
I took off my WhatsApp profile picture to be incognita