It's not the ride, It's the rida
A phase commenly used when girls are riding on guys, used in Tokyo Drift, by that western dude with a damn southern accent.
girl: why can't you buy me a ride like that?
boy: you know why?
girl: why?
boy: IT's not the ride, it's the rida.
boy: you know why?
girl: why?
boy: IT's not the ride, it's the rida.