Jolockona
The feeling shared between two people who both want something to but neither want to initiate it, wether it be a conversation, a romance, or a business proposal. It it a versatile word. It is named for the ship, between literary figure Sherlock Holmes and his companion John Watson. It can also be used as an adjective in the form "jolockonic"
The two were traped in a case of jolockona, both wanting to be something more than friends, but both to afraid to initiate it