Jumping the Chair

Coined by Vox reporter Phil Edwards, it is the idea (or action/turning point) of a person, icon or celebrity turning from a rough and organic human to a polished, unrelatable and manufactured "ideal" being.

This is in direct reference to Microsoft founder Bill Gates, during an interview in 1994 with Connie Chung where he performed a stunt that he had manufactured and created (as a quirk/for fun) with the simple rule being that you jump over a chair from a standing position. When performing, he took a 1-step runup before jumping and promptly apologised afterwards for doing so. This fabricated act now comes with a fabricated apology.

Before jumping the chair, it is a bit of fun and a quirk/skill that holds no significance
After jumping, it is now a game that has been won, even while fabricated.