Just-as-gooder
A person who purchases items within the value-tier of its respective market (clothing, vehicles, wristwatches, firearms, etc.) and asserts that these items are "just as good" as luxury-tier items that go for a street price two to three times higher than the item in question. Often a just-as-gooder is looking to justify their purchase and is in denial regarding the harsh reality that the age old adage "you get what you pay for" is often true.
This item is extremely pricey, but contrary to what your just-as-gooder friend may tell you, the price is well justified in the quality of the design and the materials used.