aspirational hotel
A hotel or vacation resort which is oh-so-expensive (room rent is, say over US$400 a night,) out-of-reach of all but multi-millionaires & billionaires. Therefore it's a big deal when a middle-class or kind-of-rich person can use a free-hotel award to stay there!
I got 2 free nights to stay at any Hyatt aspirational hotel in the world for getting the Hyatt Visa card, so I used them at the Hyatt Paris Vendome to stay in a room costing 700 euros a night!