Labels for Education
a marketing program begun in 1973 by the Campbell Soup Company in the United States, and later also in Canada
. However, the banked points schools have accumulated will not be affected. In total, the program had contributed $110 million in school supplies over the 42 years of operation. Campbell's also announced the end of its Labels for Education program in Canada in 2016
Labels for Education
a marketing program begun in 1973 by the Campbell Soup Company in the United States, and later also in Canada. The program allowing schools to earn books, musical instruments, computers, and other school supplies in exchange for labels or Universal Product Codes (UPCs) on associated products
The Campbell's Soup Company announced in February 2016 it would be ending the Labels for Education program, citing declining participation. After July 31, 2016, no new schools could enroll in the program, and only UPCs with the Labels for Education logo would be valid for redemption