Letraset
Letraset is a company that manufactures sheets of artwork elements which can be transferred to artwork being prepared. The name Letraset was often used to refer generically to sheets of dry transferrable lettering of any brand. This technique was very widespread for lettering and other elements before the advent of the computer techniques of word processing and desktop publishing.
It was close, so close that the walls were wet and she wrote it out in Letraset "No, you can't call me her name"