logoism
A Logoism is a word artificially crafted to sound like the image, concept or idea it is meant to evoke. It is a word with no precise meaning.
Viscerality is logoism. Viscerality appears to be a real word with a precise meaning. It is a word created to serve as a web site and company title/name. It has no precise meaning. However, it evokes the image of an ephemeral, virtual version of something meaningful by sounding a bit like the phrases "virtual reality" and "visceral reality." Though, it is neither.
Logoism
The religion which believes our meaning, our reason comes from the "logos" or "our words". It began with the theophany of this otherworldly Bowie-like figure who inbrought a love for words to the logophiles around the world who have now begun their logolatrous proselytising to inbring linguaphila to the masses.
The revival of Logoism began with the fourth coming of this otherworldly Bowie-like figure.