Meme Creep
noun - When the use of an internet meme spirals out of control, taking it beyond its original meaning, and wears it out before its time. Especially true of Epic anything.
"Dripping mustard on your shirt is EPIC FAIL now? Whatever happened to regular fail?" "It fell victim to meme creep. Everything is epic now."
"Lolcats used to be funny but meme creep turned them into a cliche."
"Lolcats used to be funny but meme creep turned them into a cliche."