Mobile Proxy Shopping
The act being seen by others while shopping in a store and talking to the requestor of the item(s) being purchased on your mobile phone to verify the products meet their specifications or to find an alternative item that will.
"Mobile Proxy Shopping was getting me frustrated by having to read the labels of the cereal boxes over the cell phone to my wife just to make sure that I purchased EXACTLY what she wanted, or find something else to meet her needs"