Offbeat Generation
The Offbeat Generation is a loose association of like-minded writers working across different styles but united by their opposition to a mainstream publishing industry driven by marketing departments. The term was coined by Andrew Gallix in 3:AM Magazine in February 2006 -- as a pun on the Beat Generation (see: beat poetry) but more likely to be associated with the Chemical generation immediately before it (who were anthologized at the Repetitive Beat Generation also).
The Offbeat Generation plays a large part in the e-zeitgeist.