optitryzation
Optitryzation is the process of trying to improve the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. the difference between optitryzation and optimization is the latter misses the mark entirely by virtue of doing it the wrong way.
The owner of that website has obviously had a fun filled weekend of search engine optitryzation, because there are keywords stuffed everywhere.