Pity Shilling

To deflect, knowingly and unknowingly, from the problems one might have with a commercial product/a corporation's unethical behavior by turning it into an overly emotional issue centered around how a high-level executive directly responsible for said problems must have felt.

Originally used on Blizzard Entertainment's Overwatch 2 forums to describe the perspective that the game's director, who misled an entire community by lying about a game feature that was heavily advertised when they knew prior to the game's release it was cancelled, must have felt too ashamed to act otherwise.

A: I feel so bad for the game director, they must have felt too bad to tell us the truth...
B: That's pity shilling- feeling too bad to do the right thing means nothing when not doing it means you are misleading people.

俚语	pity shilling
释义	Pity Shilling To deflect, knowingly and unknowingly, from the problems one might have with a commercial product/a corporation's unethical behavior by turning it into an overly emotional issue centered around how a high-level executive directly responsible for said problems must have felt. Originally used on Blizzard Entertainment's Overwatch 2 forums to describe the perspective that the game's director, who misled an entire community by lying about a game feature that was heavily advertised when they knew prior to the game's release it was cancelled, must have felt too ashamed to act otherwise. A: I feel so bad for the game director, they must have felt too bad to tell us the truth... B: That's pity shilling- feeling too bad to do the right thing means nothing when not doing it means you are misleading people.
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