Positive Articulation
Selecting words to express an idea in a positive way conscious that doing so will engender positive consequences.
The chairman of the board asked the speech writer to write the announcement using positive articulation instead of the negative articulation she,—for unexplained reasons—had used. The managers were surprised to see that she worded the announcement as she did, wondered if he was a saboteur, got her fired on-the-spot, and had a different writer write the speech.