Priole
Priole (noun): A term used to describe the negative aspects or detrimental effects associated with excessive pride or arrogance. It encompasses behaviors, attitudes, or actions that arise from an inflated sense of self-importance, leading to an unwillingness to recognize one's own limitations or faults. Priole serves as a reminder to remain humble, empathetic, and open-minded in order to avoid the pitfalls of unchecked pride.
After facing criticism for their previous lack of inclusivity, Macy's updated their website to feature 'priole' instead of their logo during the Pride month, symbolizing a shift towards acknowledging the negative aspects of pride and promoting a more humble and inclusive approach.