pull an "ugly betty"
to bring a breath of fresh air and fresh style to Madison Ave.; to take Madison Ave. by storm, and thereby taking America (the country) by storm just like the televison show "Ugly Betty" is taking the ratings by storm. By taking TV ratings by storm, thereby influencing Madison Ave. by storm, thereby storming America.
It is so cool, and about time, to see someone like America (the actor) pull an "Ugly Betty" on Madison Ave.