raise awareness

Attaching yourself to a cause, typically for profit, without actually doing anything to help.

"Raise Awareness" is a buzzword meaning "Doing something that I think solves the problem to look good, but in reality doesn't actually solve the problem"

You can "Raise Awareness" by liking pictures of poverty and people with diseases, commenting on them with generic "its so sad" phrases, or by posting on a companies facebook wall telling them that they need to change one of their products to 'raise awareness' about an issue. All of which don't solve the problem or raise money for it, such as going on a charity run or volunteering to help.

What you do when you want to look like you're helping without actually having to help.

A term used by media-savvy organizations who are all about taking meaningless action that is guaranteed to get their face plastered all over the news, but doesn't do one damned thing to actually fix the problem.

Doing absolutely nothing

The scientifically proven, completely-not-a-waste-of-time, simple act of fixing every problem and disease in the World with cute Twitter hashtags ^_^
(Srsly, why didn't we think of this sooner?)

A buzz word young people mainly Generation Z love to use to make it look like they are changing the world. They will often make a video about some 1st world problem to "raise awareness" and post it on social media. It may involve a "social experiment" to get people's reaction to something. The topic sometimes involves a word with "ism" at the end. It often involves creating a fake scenario, holding up a sign, asking people questions about something to get their reaction or posting a situation that should be kept private with the justification that they are raising awareness. Certain topics tend to become trendy and there will be a wave of videos of others posting the same scenario. Some people end up getting in trouble and say they were just raising awareness as they hold an ice pack on their swollen face.