Rarmus
A variation on 'reem' coined by Joey Essex in ITV2's The Only Way Is Essex.
"Ahh they're rarmus..."
---Joey Essex on a pair of trainers
"Rarmus, reemus, reem, rarm."
---Joey Essex again
---Joey Essex on a pair of trainers
"Rarmus, reemus, reem, rarm."
---Joey Essex again