retrobrand
Retrobranding is a simple concept. If you've ever seen a company use an old logo, commercial, trademark, or another branding for nostalgic reasons, that's retrobranding
Doritos Taco Flavor Chips uses their old logo, a classic sign of Retrobranding.
retrobrand
A retrobrand (or retrobranding) is when a company uses an old logo, commercial, trademark, or another branding for nostalgic reasons.
By using their 1970s logo on their taco flavored chips, Doritos uses a retrobrand (or retrobranding).