Royal Robbins

1. Authentic, quality, stylish outdoor and travel apparel brand. Known for legitimacy, strong environmental ethic, comfort, and wearability. Often worn by male and female mountainsexuals. When you see someone in Royal Robbins, you know they're legitimate outdoors people and adventure travelers who like to look good, be comfortable, and not stink. Wearers are often said to be "Loyal Royal." Definitely not for poseurs. Usually found in outdoor specialty shops like The Trailhead in Buena Vista, Colorado.

2. Legendary Yosemite hardman climber and adventurer, founder and namesake of the company that bears his name.