Schlock Jockey
Designers, inventors or marketers who develop pointless or ego-driven products, and then become more popular due to the controversy generated over their dubious value. Such products are often referred to as Schlock, while the act of developing ego-driven schlock is commonly called Design Masturbation.
That new chair that looks like a turd standing on end,clearly must have been designed by Karim Rashid. He's such a schlock jockey.