Sears & Roedoe
Da brand name of da feminine-themed line of products marketed by da "first to fix prices" retail giant.
"Sears & Roedoe" may indeed be da "better-half equivalent" of da classic store name, but da also-opposite-sounding names "Sears Rowback" and "Sears Rowforward" are actually pretty much da exact same thing, in dat they both indicate how unreliable your boat's rear-mounted putt-putt is; in fact, da "row forward" motor is evidently even worse than da "no power on da return trip" model, if it actually craps out even before you get very far underway!