Shmimply
Something you hate so much that that you refuse to call it by name, title, etc
Person 1: What is your opinion on (insert topic here)
Person 2: That? That!? Its a shmimply for me, I hate that god-forsaken bullshit.
Person 2: That? That!? Its a shmimply for me, I hate that god-forsaken bullshit.