social CRM

CRM (customer relationship management)

1.) integration of socialytics (social analytics) into customer relationship management software

2.) CRM software that incorporates socialytics aggregators for users to optimize their existing and potential customer relationships on a social media platform
Such optimizing can include: establishing new communication vehicles with existing & potential customers; creating customer loyalty; better understanding customers to improve service interaction and product development; brand recognition; advertising opportunities; increased sales; creation of online demographics; and increased search engine optimization.