soft horror
A horror game, movie or any kind of medium that doesn't use jumpscares to scare the player/watcher, but rather explores various techniques to create a feeling of terror without inducing a (metaphorical) heart attack.
A: Dude, I played September 1999. Check it out!
B: Dunno man, I don't like it...
A: Chill out, it's soft horror.
B: Dunno man, I don't like it...
A: Chill out, it's soft horror.