sportswashing
The use of sports to present a sanitized, friendlier version of a political regime or operation.
Qatar engaged in sportswashing by hosting the 2022 FIFA World Cup to hide it's numerous human rights violations.
sportswashing
When a developing country involves in/uses sports so that they can hide (Or at least distract people from) their wrongdoing that they won't fix
Sportswashing is an example of reputation laundering.