swagotology
(not to be confused with swagtology): a scientific discipline, a subbranch of sociology rather, dealing with concepts, from a sociological perspective, related to swag, YOLO, YODO, and other issues dealing with either swag or modern teenagers.
While swagtology is the vox populii and non scientific ( in this case i.e done by the popular masses, for popular masses) study of swag and other related concepts, swagotology, IMHO, should be either a separate social science discipline or a subbranch of sociology.