Textploited

To be exploited through text messaging.

TV shows etc, normally targetted at teenagers, persistently demanding viewers to send text messages from their mobile phone (cellphone), either to win prizes or simply cast a vote (for their favourite contestant, for example).
Some TV programmes seem to exist for this sole purpose, with a flimsy game show format as the pretext for the programme, which is really quite incidental to the persistent demand to text the show. Texts are normally charged at "£1, plus your standard network rate."