The Blume Effect
The effect of treating a girl or woman with indifference, disdain and insults in an attempt to make her desire you even more. Works every time.
Wes: Did you see Matt snub that supermodel? Now she's all up on his junk!
Travis: It's 'The Blume Effect'. How does it work every time?
Travis: It's 'The Blume Effect'. How does it work every time?