The Brandmaster
The Brandmaster is your superior and you would be wise to bow down to him before he has you beheaded. It is also common knowledge that he thinks you are the coolest.
Jim: I sure wish I had someone who was far superior to me that I could bow down to.
Jane: Why don't you bow before the Brandmaster? He is superior!
Jim: Excelsior!
Jane: Why don't you bow before the Brandmaster? He is superior!
Jim: Excelsior!