The Brogan Effect
Any drastic or unusually positive increase in average Joe Schmo blog site traffic as a direct result of a Chris Brogan retweet and/or other digital endorsement via social channels on the crazy interwebs.
When Chris Brogan posts what is below on Twitter, for example, the result is usually what is referred to as The Brogan Effect:
chrisbrogan: Great post from so-and-so here. RT @soandso Check out my super duper awesome blog post here! www.soandsosblog.com
chrisbrogan: Great post from so-and-so here. RT @soandso Check out my super duper awesome blog post here! www.soandsosblog.com