The TAPOUT Effect
The process by which wearing a Tapout, Redemption, or other MMA fighting shirt instantly makes the wearer hold his body and walk in a way as to look much more buff and a like an experienced fighter.
As soon as I saw him come out of the changing room wearing that TAPOUT shirt, he had his chest poked out, his arms held up higher, and was walking like he was about to knock somebody out. That's what I like to call 'The Tapout Effect'.