The Zune to its Ipod
An imitation of something already existing, but is in a lesser form and obviously copying the already existent thing. Can be used for people or things. Used when comparing 2 things Zune to Ipod because the Zune is a mp3 player from microsoft that is obviously trying to be apple's ipod which is already very popular and successful.
Bob has a catch phrase that is "hey whats a happenin in a here." Andy then tried to have a catch phrase that said "hey everybody, how ya doin?" You could say that Andy's catch phrase is the zune to its ipod (its meaning bob's)