Toilet Tennis
A phrase normally found scribbled on the stall walls of a public toilet, followed by a magical command to "look left" where the seated participant will be greeted with the words "look right" compelled to do so by the confidence in which it is written, the cycle continues until the player either catches on to the fact that this will never end or...... dies on the seat due to dehydration and starvation.
Simon died because he got stuck playing Toilet Tennis.