Tonality Science
The scientific study of the tones individuals use to express a word.
Carlos was listening to Grand Funk Railroad play "The Loco-Motion" and was amazed by the singer's adroit use of tonality to each time he expressed a word or a few of them in succession convey a message or messages which were quite a little different, complimented, or reinforced the words he sang. He realized tonality was but has not been raised to the level of a science, and coined the term Tonality Science to go in that direction.