trollumist
(n.) -- A writer or blogger who "trolls" in a multichannel, multimedia environment, trying to bait readers into a reaction that editors want to generate.
"You know, a true newspaper columnist might make controversial arguments or challenge common sense, but a trollumist merely provokes outrage in order to sell papers, draw links and capture increasingly scarce reader attention. I'm sick of them!"
-- overheard at a watercooler in Sydney, Australia, November 1, 2009
-- overheard at a watercooler in Sydney, Australia, November 1, 2009