trucknology
The study of fire department hook and ladder "truck" company philosophy, theory, applications, and tools. The performance of all significant functions at a structure fire other than scene coordination and water application. Often abbreviated as the LOVERS PLUS functions: laddering and elevated operations, overhaul, ventilation, entry, search and rescue, power supply, lighting, utility and general environmental control and all other special functions. "truck work"
That fire should have been a quick knock-down but failed due to a lack of effective trucknology.