unbrand
The deliberate act of removing, defacing or altering a brand/logo on a piece of merchandise
anonymous is unbranding the world
Unbranded
Unbranded is an adjective that describes a person who values authenticity above acceptance. An unbranded person replaces the pursuit of normal and fitting in with being genuine and true to their real self.
In a bold and unbranded move, Ruby Rose created a short video that went viral, revealling her authentic gender, which unapologetically defies social norms.