Vaughan’s Theorem
Simply stated; in the public forum, delivery style outperforms content integrity as a potentiator of true communication. In the world of debate, well composed and articulated bullshit, especially when delivered extemporaneously, can stand toe-to-toe with poorly communicated: absolute truth, brilliant insight, inspired wisdom, or even genius-level analysis any day of the week.
Although candidate A clearly has a superior command of the subject matter, they tend to get nervous, and stutter and stammer, and seem to grasp for the right word, while candidate B who is well known for his silky sooth speaking style, broadcast-quality voice, and skill in weaving Improvisational comedy into his responses, once again, Vaughan’s Theorem accurately predicts that B will appear to win the question in spite of demonstrated cluelessness regarding the question that was posed.