verbal touching
When two people or a group of people are talking about how great they are and they cannot decide who is the greatest of them all but they do know that for sure they are all the greatest.
"Hey, Larry, you are doing a great job." Larry replies, "Man, you are doing a better job." The other replies, "Hey, all I know is that we are both doing a great job, but you, Larry, are a little bit better today." They both, conclude that they are the best. The verbal touching will continue until an innocent bystander usually vomits in their mouth from all the verbal touching between these people or groups of people.