virtuvert
The belief or action by which long held characteristics of virtue are modified for those more satisfying to the individual or group. Often recognized by individuals that have rejected historic norms or civility and morality for a characteristic that may appear virtuous on the surface but often minimal societal value.
As a virtuvert, Sam believes that people wearing masks is generally good and people should always wear them in public despite the medical authorities indicating they provide little value in a non-pandemic situation.